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| I really do love this sport/art. |
The Numbers:
So let's get down to the numbers because if you've actually read this far down you are probably truly curious about them. There is an issue with the statistics for November because at the very beginning of last month I implemented a new template for the blog. However, when I did this I forgot edit the html code of my blog to include the tracking code that I use for Google Analytic's statistics. Due to this error I lost out on about a week worth of statistics so please keep that in mind. Nevertheless, November did not fair as well as October for both YouTube and the blog itself.
Traffic
Regardless of whether or not I lost out on some statistics I definitely do not think it was that many lost page views. It is evident that I just happened to have a much lower amount of hits overall. This is evident by my ad performance. So what could possibly have attributed to this change? Here is the breakdown of those views.
What pops out first and foremost obviously is the difference in bounce rate and the pages per session statistics. Despite having similar amounts of users and sessions it was evident that people were viewing much less pages per visit to my website and thus a greater percentage of people were leaving after viewing the first page on my blog. I attribute this to me blogging about brazilian jiu jitsu related topics and sharing them with that community. These readers often are just interested in the initial article or one of the other very few articles related to brazilian jiu jitsu that I have written to date. Past readers may have found many articles to be related and therefore spent more time on my website reading multiple pages.
This statistic could potentially get better if I continued to develop more content related to brazilian jiu jitsu and injuries or if I ceased to continue writing on that topic. However, I could be wrong and that could be the nature of not establishing a readership with that community but as I establish one with them it would modify the behavior of readers. Maybe that behavior is a trait of readers of that community. How about we continue on to the revenue and ad statistics.
Revenue Breakdown by Source:
It is obvious that there was a decrease in ad revenue compared with the last three months. If you aren't careful it looks like adsense earnings have really declined in the past few months but the biggest drop there should probably be associated with the addition of Sovrn Ads.
I am really curious how some of these graphs and stats will change over the next year. It is very unpredictable still at this point and things are still changing at a very rapid rate. For instance, my YouTube earnings for the month of December after only 13 days have just about surpassed the entire month of November. I had actually expected a huge increase in YouTube performance for November because of my "Movie Monday" series, and when that didn't occur I was confused. Now that I see a big increase so far this month I wonder if it is just a delayed response. If you have any questions or want clarification on anything don't be afraid to ask. Additionally, if you have any ideas or pointers I would love to hear them as well.
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